In 2023, things have changed within the digital marketer’s realm. Some trends that emerged a few years ago, like chatbots, voice search, and short videos, have reaffirmed their industry position. Meanwhile, newer trends like ChatGPT have gained immense popularity overnight!
Omnipresent platforms like WordPress have also gone through a lot – and are up for more changes in 2023 and beyond. Once a CMS preferred by bloggers, it is becoming the first choice for larger enterprises as it embraced the headless approach and easy drag-and-drop editors. Thus, working with experienced WordPress web developers like DevriX would be the best way to stay on top of the ever-changing digital marketing and SEO landscape.
Just last year, we were all shaken by the aftermath of the pandemic and economic fluctuations that made many businesses across the globe feel uncertain and, therefore, shrink their marketing budgets. So, after all, it is not surprising that The Word of The Year of 2022 is permacrisis (it is pretty telling!).
As we all tend to do in business, we need to pay more attention to specific trends as our professional experience defines them as unimportant. However, what looks like a fad can quickly become the following must-have tool to reach new audiences and expand your client base (look at TikTok). In this article, we will go through 5 important developments and factors that a digital marketer should consider.
Omnichannel Marketing
Many digital marketers need to pay more attention to omnichannel brand presence or fail to do the assignment right. Repurposing your website content on other platforms should be distinct from republishing it.
Platform intent is the primary metric that digital marketers should consider if they want to utilize their content across different media. Although page views and bounce rate on Google Analytics can give you some idea about user experience and “what works,” deciphering what users are looking for depending on the platform is key to improving your online performance.
For example, people typically go on YouTube for either entertainment or to learn something. So, aim for informative videos demonstrating how a particular problem can be solved with examples. However, if you want to repurpose your recent blog post on Twitter, aim for the snackable version of it – bullet points would work wonders!
The End of Cookies
In 2020, Google Chrome announced phasing out third-party cookies. The expiration date is scheduled for 2024, and marketers must prepare for it. Google Chrome is by far the most pop, however popular browser, with a market share of 66.14%. Unfortunately, 75% of marketers are still relying on third-party cookies.
To overcome this change, marketers can embrace organic marketing strategies and sustain good online visibility without using unstable and obsolete tracking methods. The biggest question on most marketers’ minds is how to gain insights into customer behavior without cookies.
The answer is organic programs. Marketers can create content and attract users to their properties, where they can use APIs to collect critical marketing data. Unfortunately, until 2024, Google Chrome bans cookies, and paid advertising supported by them may not be effective. So marketers must adapt and explore organic programs to understand customer behavior and intent.
Another good way to gain customer insights is with a good Customer Relationship Management (CRM) System. Although less than 37% of CRMs have full-scale adoption in a company, there are some easy-to-use solutions that you can implement directly on your website dashboard:
Artificial Intelligence
Since its launch on November 30 last year, ChatGPT has rocked the digital marketing world, And that’s no surprise as it can answer any question in the tone and format you prompt it to. Moreover, besides fast and quality copywriting, AI can be used for predictive analytics and to drive relevant user engagement.
With AI-driven marketing, the customer experience is more personalized than ever; this technology can understand customers’ needs better and faster than any human being. It also helps streamline communication and make more informed decisions about user experience, website design, product development, pricing strategies, etc.
The Metaverse
The Metaverse is a computer-generated environment using virtual reality (VR) and augmented reality (AR) technologies. It is rapidly becoming a significant interest for marketers, and ignoring it may sting. So, here are a few benefits to consider:
The Metaverse is the Future of Gaming
Video games have been a massive industry for decades, and they are only getting bigger. The Metaverse has the potential to revolutionize the gaming industry by taking it to a new level of interactivity and immersion. With millions of people spending significant amounts of time in the Metaverse, it presents a unique opportunity for marketers to reach a vast and engaged audience.
The Metaverse is a New Digital Marketing Channel
The Metaverse is also a new digital marketing channel that presents a unique set of opportunities and challenges. A digital marketer who embraces the Metaverse can reach new audiences and provide immersive brand experiences. The Metaverse also offers possibilities for targeted advertising, sponsorship deals, in-world product placement, and promotions.
It is Here to Stay
The Metaverse is not a fad but a rapidly growing area of interest that will only become more significant in the coming years. The sooner digital marketers embrace it, the better equipped they will be to take advantage of its unique opportunities. As a result, its projected annual growth rate is estimated at 47.2% by 2027.
However, there are a few concerns with the Metaverse that a digital marketer should keep in mind:
- Simulator sickness is a common problem for some users in immersive experiences.
- The higher equipment costs of the Metaverse may be a barrier to entry for some.
- The potential for bullying, harassment, and assault within the metaverse is a concern.
- Privacy concerns and security issues are additional factors that need to be considered.
- The addictive nature of the Metaverse could contribute to addictive behaviors.
Comments And Feedback
It is widely acknowledged that effective communication is paramount to the trust and reputation of a brand. One of the main advantages of digital marketing campaigns is the direct interaction that companies can have with their audience. This key factor has driven many large organizations to shift from traditional marketing methods.
Nevertheless, there are growing concerns that some companies must pay adequate attention to user comments and feedback. Therefore, as we look ahead to 2023, it is important to rectify this digital marketing mistake by prioritizing the needs of our audience. By actively listening to and addressing user comments and feedback, engaging through direct messaging, and fostering transparent communication channels, we can build strong relationships with our audience and drive more successful marketing outcomes.
Hearing your customers out and adjusting your product according to their feedback is invaluable and an opportunity a digital marketer should take advantage of. If you are out of storytelling ideas for business, or if the concept itself is new to you, here is an example of the story of Slack:
What is so invaluable about implementing real-life narratives into your marketing strategy? First, it encourages your customers to engage with your brand actively and helps you refine your offerings.
Wrapping Up
As a digital marketer, you must stay on top of the ever-shifting landscape to succeed. It’s easy to get stuck in your ways and ignore the words of naysayers who claim trends come and go, but to be a successful digital marketer, it’s important to keep an eye out for emerging trends.
Not only will this help you attract new customers, but it may also lead you down paths that eventually become mainstays in marketing. You should always appreciate the potential of omnichannel marketing, discard the end of cookies, shy away from artificial intelligence, or overlook the Metaverse.
Instead, focus on taking advantage of all these opportunities and consider actively soliciting comments and feedback so that your campaigns can maximize their reach. With each new trend comes an opportunity for something incredible – keep your eyes peeled so you don’t miss it!
