How To Create a Surprising SEO Report For Your Clients

Josef Mohamed
Josef Mohamed
April 30, 2023

As an SEO strategist, I understand the importance of providing clients with regular reports that showcase their website’s progress and identify areas of improvement.

However, creating these reports can take time and effort, especially for clients who may need to become more familiar with the technicalities of SEO.

That’s why I want to share my experience and empathy with you today and guide you through creating an SEO report for your clients.

By utilizing tools such as Google Search Console and keyword rankings, we can create a comprehensive report that showcases the progress of your client’s website and demonstrates the value of your SEO services.

What Is SEO Report?

An SEO report is a document that delivers a comprehensive overview of a website’s search engine optimization performance. This can include information about SEO rankings, keyword performance, website traffic, backlinks, and more.

An SEO report aims to provide clients with a clear and detailed understanding of their website’s SEO performance. By reviewing an SEO report, clients can gain insights into how their website performs in search engine results pages (SERPs) and identify areas of improvement.

SEO reports are typically created regularly, such as monthly or quarterly, to track the progress of SEO campaigns over time. These reports may be created by an SEO team or overseen by a project manager, as discussed in the previous H2.

Overall, an SEO report is a vital tool for measuring the success of SEO and demonstrating the value of SEO services to clients.

Metrics And KPIs An SEO Report Should Contain

When creating an SEO report, it’s essential to include the right metrics and key performance indicators (KPIs) to demonstrate the effectiveness of your SEO efforts.

By using this SEO report template, you can ensure that your clients receive a comprehensive overview of their website’s SEO performance and understand the value of your services.

Metrics And KPIs when creating An SEO Report

Organic traffic progress

Organic traffic refers to the number of visitors to a website who found it through organic search results.

By tracking organic traffic progress over time, you can gain insights into your SEO efforts’ effectiveness and identify improvement areas.

To track organic traffic in your SEO report, you can use tools like Google Analytics. In addition, tracking keyword rankings can provide insight into which keywords drive the most organic traffic to your client’s website, allowing you to optimize your SEO efforts accordingly.

Keyword Ranking

By tracking keyword rankings, you can determine which keywords are performing well and identify opportunities for improvement.

You can track keyword rankings using tools like Google Search Console, which provides insights into each keyword’s average position, impressions, and clicks.

Keyword ranking is a fundamental SEO metric and provides valuable insights into your client’s website’s visibility in search engine results pages (SERPs).

By including keyword ranking in your SEO report, you can demonstrate the effectiveness of your SEO efforts and identify growth opportunities. In addition, these SEO metrics provide valuable information to help optimize your client’s website for better performance and higher rankings.

Backlink growth

These links are important because they signal to search engines that your client’s website is a trustworthy and authoritative source of information.

By tracking backlink growth, you can determine if your link-building efforts are paying off and identify areas for improvement.

Monitoring broken links can also help ensure your client’s website maintains a healthy backlink profile. By including backlink growth in your SEO report, you can provide your client with a comprehensive overview of their website’s authority and credibility.

A perfect SEO report should contain all these critical metrics to help your clients understand the impact of your SEO efforts and the value of your services.

Domain Authority

Domain authority is a score that ranges from 1 to 100 and is calculated based on various factors such as the number and quality of backlinks, website age, and content relevance.

Tracking domain authority allows you to monitor your SEO strategy and identify improvement areas. Additionally, tracking domain authority can help you benchmark your client’s website against competitors and industry standards.

Including domain authority in your SEO reporting process can help your clients understand the impact of your SEO efforts and the progress you’re making toward achieving their goals. Therefore, it’s crucial to create SEO reports that include all these essential metrics to showcase the value of your services.

SEO health

It refers to the overall technical health of your client’s website, including issues that may affect their website’s search engine rankings. Technical SEO issues include broken links, missing tags, site speed, and mobile responsiveness.

You can identify and address any technical SEO issues by tracking SEO health. You can use various SEO tools to monitor and improve SEO health, including website crawlers, speed testing, and mobile responsiveness tools.

By including SEO health in your SEO report, you can demonstrate your SEO efforts’ effectiveness and identify improvement areas.

Step By Step On Creating An SEO Report For Your Clients

In this section, I will take you through a step-by-step guide to creating an effective SEO report for your clients.

steps for creating an SEO report

Use a Template

When creating an SEO report, it’s crucial to include all the metrics and KPIs, such as organic traffic progress, keyword ranking, backlink growth, domain authority, and SEO health. However, manually collecting and organizing this data can take time, especially if you have multiple clients.

Using an SEO template, you can streamline the reporting process and ensure you include all the necessary information consistently. In addition, using a template allows you to customize your report with your branding and additional insights.

Overall, using an SEO template efficiently creates an SEO report that meets your client’s needs while saving time and effort.

Collect Data

Start by identifying the key metrics you want to track, such as organic traffic, keyword rankings, backlinks, and domain authority.

Next, use tools such as Google Analytics and Google Search Console to collect data on your client’s website performance, including their landing pages’ traffic and bounce rates.

If your client has a local business, include local SEO metrics such as their visibility on Google My Business and their local keyword rankings.

Analyze Data

Start by identifying trends and patterns in the data, such as changes in organic traffic or keyword rankings. Then, look for any significant fluctuations or abnormalities requiring further investigation.

Next, compare your client’s performance to their competitors or industry benchmarks to gain a broader perspective on their website’s performance. Use this analysis to identify strengths and weaknesses in your client’s SEO strategy and create actionable insights to improve their website’s performance.

Provide Insights

Use the data to identify areas where your client’s SEO strategy is performing well and areas that need improvement.

Provide actionable recommendations for improving their website’s performance, such as optimizing their website for specific keywords, improving their backlink profile, or enhancing their website’s technical SEO.

Make sure to explain the insights in a way that is easy for your client to understand, and provide them with clear and concise recommendations that they can implement to improve their website’s performance.

Customize Your Report

Consider including metrics most relevant to your client’s business, such as their top-performing pages or search visibility for specific keywords.

Additionally, if your client has requested a specific focus for the report, such as technical SEO errors or local search, prioritize those areas in your report.

By customizing your report, you can ensure that your client receives the most relevant and valuable information, making it easier for them to understand their website’s performance and make informed decisions about their SEO strategy.

Final Thoughts

Following the above steps, you can create a comprehensive report providing valuable insights and recommendations for improving your client’s website performance.

Remember to customize the report to meet your client’s specific needs, including relevant metrics and data, and provide clear and concise recommendations they can quickly implement.

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About The Author

Meet Josef, a seasoned Content Marketer, SEO Strategist, and Web Designer who has over a decade of experience helping entrepreneurs build and grow their online businesses. He is a trusted authority in the field of Marketing and Technology and is renowned for his in-depth knowledge and expertise in testing and recommending the best products to help businesses succeed.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. 

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