Are you looking for a cost-effective way to share your expertise and build brand awareness?
Then consider starting a podcast on YouTube.
Podcasting has become increasingly popular over the past few years, with more people opting to use audio content as their primary means of communication.
And since YouTube is one of the most visited websites in the world, it makes sense that many podcasters are adding this platform to their distribution strategy.
If you’re ready to start your podcast from scratch but don’t know where to begin, this post is for you! In just seven easy steps, we will walk you through how to create and launch a successful podcast on YouTube.
We’ll cover everything from setting up your equipment and recording software to distributing your show so that it reaches an even wider audience than ever before. So what are you waiting for? Let’s get started!
What is a podcast on YouTube?
So, let’s get to the bottom of this; what is a podcast on YouTube?
Well, let’s start with what it isn’t. It ain’t no normal podcast; that much I can promise you.
See, YouTube is for uploading videos, not hosting podcasts.
If you just upload your podcast episodes onto YouTube, it won’t be a podcast anymore; it will be a YouTube channel!
That means you gotta give the old video podcast treatment to make sure you’re creating an official podcast on the beloved old streaming service.
Let’s start with Youtube Channel…
If you’ve ever dreamed of having your brand, youtube is the place to do it.
Creating a youtube channel is like opening up your corner store in the biggest mall of all – virtual real estate sure to get noticed.
From videos and podcasts to tutorials and broadcasts, youtube offers endless opportunities for innovatively building a brand.
It’s not just about uploading content either: youtube provides an avenue for engagement with potential customers using comments, likes, and social media integration.
If you’re looking to break into the podcasting world, YouTube is not enough!
To get your audio files out there, you’ll have to make sure to spread your podcast episode far and wide.
Don’t fall for the snare of just leaving it on YouTube and calling it a day — those poor chaps will be out of luck once they learn it’s not quite a podcast!
Instead, make sure you list your audio files on all the leading platforms, like Spotify, Apple Podcasts, and Google Podcasts.
You heard right — beyond YouTube lies a greater listening world!
Step-by-Step Instructions on How To Start A Podcast On YouTube
1.) Define Your Audience
Starting a podcast is a great way to get your message out there, but the real challenge lies in getting people to listen.
Before leaping, be sure to define your podcast audience: who will be listening to this video podcast?
By figuring out who specifically you’re targeting, you’ll be able to create something tailored to their interests and ensure you craft content that resonates with them.
Get podcasting on YouTube now with a clear understanding of your podcast audience — trust me, it’ll save you time and energy down the line.
2.) Choose Your Equipment & Software
Before you jump into podcasting, the first essential step is getting the perfect podcast equipment kit!
After all, getting the right gear for podcasting can be more intimidating than actually recording it.
Fortunately, it’s not as difficult as it seems – there are plenty of podcast hosting platforms out there that provide you with all of the necessary tools to create high-quality podcast audio and video content.
3.) Set up external cameras where you record
A picture is worth a thousand words, but these days it’s more like a thousand youtube viewers.
If you want to take your podcast to the next level, consider setting up an external camera where you can record live videos of your show.
That way, you will be able to post audio of your podcast on youtube and other streaming services; you’ll also have youtube visuals that can potentially attract even more attention if set up correctly.
Even A-list podcaster Gary Vaynerchuck opts for this tactic, giving YouTube viewers a double dose of insight into his chatting sessions with experts in his field.
4.) Find Guests
When producing a podcast, don’t just settle for any guest – look for someone who will make your youtube video or podcast shine!
By finding guests who are knowledgeable in the topic at hand and that your target audience is interested in hearing, you can create an engaging youtube podcast or video.
With the right person, your listeners will be sure to gain lots of valuable content and insights that they can take away from the episode.
5.) Record Your Podcast
Before you jump into recording the latest episode of your YouTube podcast, or the vlog for your YouTube channel, it might be a good idea to plan and create a script first.
Taking some time to outline what you’re going to say in your audio will keep the conversation rolling and ensure that all the juicy information for your listeners is included.
And remember to determine your recording method!
Deciding if you are better off with just audio or if you want to upload visuals too can drastically affect how long it takes you to post an episode and what content is needed.
So don’t let sound waves be wasted with poor audio output– take the time to pick a recording method that suits both platforms!
6.) Edit & Upload
Editing and uploading your podcast or YouTube channel can be a daunting task, but with a bit of know-how and practice, you will soon see the benefits that this process brings.
It’s time to get your podcast ready for its big premiere!
Start by transcribing your podcast so you can easily refer back to what’s been said.
You also have the option of adding engaging graphics or slides into an audio podcast to keep your audience hooked and entertained.
Finally, don’t forget to break up podcasts into smaller chunks for YouTube – it can help maximize both viewership and engagement.
So take a deep breath, trust in your podcasting talents, and embark on the next step of launching a successful podcast or YouTube account!
7.) Establish Your Media Hosting and Podcast Show
If you’re thinking about getting your podcast show off the ground, first you’ll need to nail down your media hosting and podcast feed.
Yes, sure, YouTube is great for videos, but it isn’t so hot for podcasts — if you want people to be able to find and enjoy your podcast, don’t rely solely on youtube channels to get the job done.
You’ll have to spread out your spiel across other platforms and set up a proper RSS feed so that subscribers can find you easily.
8.) Decide on a Video Format for YouTube
Are you ready to launch a podcast on YouTube?
The platform offers a variety of options– it just depends on how much energy and effort you’re willing to put forth.
Choose from podcasting with audio only, creating a podcast channel featuring both audio and video podcast episodes, or creating a podcast show with dedicated videos.
Whichever format you choose, make sure the delivery of your message is as witty as it is compelling!
After all, a well-crafted podcast requires more than just lively conversation—that’s where the podcast format channel comes in handy. With the right approach, you can start connecting with your listeners in no time.
9.) Create a YouTube Podcast Channel
It’s an effective way to organize your YouTube videos and have them all in one convenient place.
It’s also great for connecting with potential fans as they can easily browse through entire episodes or highlights from the comfort of their device.
There’s a bonus too: listing your channel on podcast directories will help boost visibility for potential listeners
Do Podcasts make money?
While it can be a struggle to turn podcasting into a sustainable career, money-wise, some shows are doing it – with sponsorships!
Sponsorships allow podcasters to earn revenue from their shows and there’s no better feeling than being paid for your passions in life.
While the amount earned depends largely upon how many episodes have been downloaded, this is a great option for podcasters who are eager to make their mark on the industry.
Should I start a podcast or YouTube channel?
If there’s one thing that keeps people from hopping aboard the podcast and YouTube train, it’s the idea of jumping into something way out of their comfort zones.
But fear not!
YouTube is much easier to use for novices, with an easy-to-use interface and plenty of tutorials to get you started.
Videos are also much more engaging than audio so you can have a bit of interactive fun – plus if you’re your show host, you never know who’ll jump across the screen.