10 Best SEO reporting tools of 2022

Josef Al-Duais
Josef Al-Duais
December 20, 2022

Keeping track of your performance is essential in an ever-changing digital world. With so many tools to choose from, finding the right one for your business can be a challenge but we’ve done all that hard work!


In this post, I am going to compare some of the best SEO reporting tools which will allow users (both small businesses as well large organizations) to generate detailed reports about their campaign’s success rate with various metrics such as rankings changes over time or differences based on gender preferences among others – making it easier than ever before possible keep tabs not only what works best locally

What is SEO?

SEO stands for search engine optimization, which is a technique that can be used on a website to improve site visibility amongst search engines.

Why do you need SEO reporting tools?

The main reason you would want to focus on SEO is to increase web traffic and generate more leads or sales from your website.

By optimizing your site using SEO reporting tools, you can make it easier for search engines to find and rank your pages higher than your competitors’ pages, which can result in more visitors coming to your site.

The 10 best SEO reporting tools for September 2022

1. Ahrefs

Ahrefs is a great tool for an in-depth SEO reporting tool. It has the fastest web crawler, which means it can give you more detailed information about your competitors’ sites than any other software on this list!

Its user interface makes using Ahrefs easy as pie–I especially like how they provide organic search reports to help with competitor research and link-building strategies.”

With so many features, Ahrefs is an excellent SEO tool for both beginners and professionals.

It allows you to see what keywords are most likely going t be targeted in your next campaign with its keyword explorer tool – which shows the difficulty level of each phrase as well as any related phrases that rank alongside them on search engines like Google or Bing!


Ahrefs is an excellent tool for exploring and growing your online presence.

The central dashboard gives you access to all of the information about how well rankings, traffic flow, and backlinking opportunities are going in each project that’s hosted through their service- Ahh… wasn’t it just beautiful?

It may seem like there would be tons more features but when everything has been put together carefully by experts with years worth of experience; this program does offer everything needed without any extra clutter or confusion

  •  Keywords Explorer: Ahrefs is the most complete and accurate keyword tool available. It not only provides data on what people are searching for but also where they’re going to find it!
  • Rank Tracker: You can see how often any keyword has been used on your website, as well as its ranking history.
  • Content Explorer: The Content Explorer in Ahrefs is an easy way to find information on any web page you want. Simply enter your query and it will show all the relevant data, including links from other sites that link back!
  • Site Audit: it provides real-time information on errors in your website. Site audits allow you to find broken links, 404s, or any other problems that might be affecting the performance of pages
  • Support: For users of Ahrefs, customer service is reported to be friendly and knowledgeable. This product has higher information density so beginners or small businesses must have access 24 hours a day with phone support is not available but chat options inside the app, as well as email correspondence, can help solve any problems you might face!


The product is a 30-day demo for $7. After that, you can choose from our subscription plans with prices ranging up to 999 dollars per month!


  • easy, fast, and free of-charge website indexing with Google
  • documentation, tutorials for beginners, and support from knowledgeable users
  • extensive filtering options


  • No Apps
  • Not the best API integration


2. SEMrush

SEMrush allows you to understand how your competitors are performing as well as what content on their website might work best for optimizing yours.

It also provides robust metrics so that users can see where they rank among other websites in certain categories or search engines’ results pages (SERPs).

– SEMRush has been successfully helping many small business owners and eCommerce entrepreneurs achieve higher rankings through its accurate seo reporting tools such as SEO, PPC campaigns management, etc


  •  Keyword research: you can see what keywords your competitors are using and compare that with the changes in domain names.
  • Digital Marketing: SEMRush not only supports search engine optimization, but also social media and content marketing. The research process can be challenging, but SEMrush makes it easy. You’ll gain critical insights into how your competitors are running their campaigns and what they’re spending on advertising that will help you optimize future ad budgets or develop new strategies altogether!
  • Backlink analysis: including deep link analysis on domain authority; measuring the strength (or lack thereof) compared with other domains within the same industry sector.
  • Support: SEMRush provides free phone support to help users troubleshoot and get the most out of their service. Unfortunately, this is only accessible on limited days/times: Monday through Friday from 10 AM until 6 PM EST. You can also send an email in case any issues need addressing immediately; we did not find any chat options available either time we searched. Thankfully SEMRush offers thorough FAQs including videos & manuals which cover everything beginners


SEMrush offers three different paid plans to meet the needs of every entrepreneur.

The Pro plan costs $99, Guru is priced at only 199$, while Businesses can save some money with their Quote-based Enterprise package starting around 400$!


  • Flexible Pricing
  • Social Media content marketing tools
  • Web browser extensions and native apps


  • Mobile App has Limited Functions
  • A little bit pricey
  • Free trials available for lower tiers

3. SE Ranking

SE Ranking is a powerful all-inclusive SEO reporting tool solution that doubles as an easy-to-use and one of the best SEO reporting tools in the market.

It’s perfect for businesses of any size and comes complete with highly customizable report creation tools, allowing you to create professional reports in just one click!

This means no more hard work filling out complicated spreadsheets or installing bulky desktop applications on your computer – simply select what period(s) & modules will suit best then add logos/branding at the top left corner if desired before saving permanently; choose whether auto-generate emails daily

The powerful and comprehensive tool for SEO is packed with features that help you track your ranking, and audit websites on the fly or historically using reports & analytics.

It also has a backlink checker making sure all bases are covered to make it easier than ever before!


  • On-Page SEO Checker: this is a free tool that will analyze your website and tell you how well it’s optimized for certain keywords. You can get detailed reports with an in-depth analysis of the page, as well as see what changes need to be made so everything fits correctly!
  • SEO flight tracking tool: monitoring your site or competitor’s, gives you insight into what changes could affect rankings and strategies based on similar actions taken by others regarding theirs! Checking index status via Google Keyword Planner
  • Competitor research tool: that gives you access to key information about your competitors, such as their traffic and budget. You can even spy on what they’re advertising!
  • Backlink checker: this will allow you to quickly and easily analyze any website’s links with just one click. It’s perfect for optimizing your strategy!


Plans start from $23.52/month and prices vary depending on how often you use the ranking check feature, the number of keywords tracked per website or domain name in addition to other factors such as breadth versus depth (i e focusing more specifically on), lengthiness vs severity.

The offer also 14 days a free trial without credit card info


  • Compare your site with competitors
  • Simple to use
  • Reporting
  • Affordable


  • A little bit slow
  • The tool for managing social media is weak.

4. Mangools

Mangools is an affordable SEO reporting tool.

It comes with 5 different tools for keyword research and SERP analysis as well as rank tracking so you can keep tabs on your site’s performance in Google’s analytics hub or via their interface if it has been installed onto theirs already!

Unlike most other platforms’ extra features–which usually aren’t used anyway by many bloggers because they’re not necessary


  • KWFinder: is a keyword research tool that helps website owners to find the right keywords for their content.
  • SERPChecker: this is a tool that allows you to see how your website ranks for different keywords in various places around the world, as well as on mobile devices.
  • SERPWatcher: you can see how well rankings are changing for any given keyword and also what competitors are doing with theirs!
  • LinkMiner: it is a tool for analyzing and investigating your competition. It helps you discover more backlink opportunities by checking out what other sites are linking to, as well as how strong these links might be!
  • Siteprofiler: this is a great tool for users to see what website they are competing against. It allows you analyze your own process carefully, and learn from the mistakes of others


Mangools is a service that offers three different pricing plans for businesses of varying needs.

The Basic plan costs only $29, while Premium and Agency options come at higher rates with prices ranging from 39 bucks to 79!

Mangool’s mission has always been simple: To provide customers with low-cost solutions without sacrificing quality or customer experience.

They have also 48 Money-back guarantees and 10 days free trial


  • Competitor analysis and keyword tracking
  • Good for local ranking
  • Affordable


  • No dashboard
  • Week database

5. GrowthBar.

GrowthBar is one of the easiest and best SEO reporting tools on market. It enables users with millions of keyword results, your competition’s backlinks data, and generate blog content in a single click!

The team behind Growthbars includes experts from Google who have created an AI model capable enough for any business or personal project needs – no matter how big they are.

With so many features available at once like Open Data Sets that provide insights into what kind of media channels would work best based on certain keywords; it makes sense why entrepreneurs love using this tool as well because not only does its intuitive interface make things easy but also allows them total control over their campaigns without having someone


  • Content Planner: that will help you to create a keyword strategy that will give your website the best chance of ranking in search engines.
  • AI outline builder: With this feature, you can create high-quality content that is optimized for keywords and topics relevant to the audience
  • Content Editor: this makes it easy to write your articles directly on the platform and ensures that you are hitting all of those keywords at just about exactly what they need.
  • Audit tool, you can get an in-depth overview of your website’s technical SEO health and identify any areas that need to be fixed.
  • SurferSEO Academy: is a one-stop shop for those who want to learn more about SEO and how they can use the tool at its full potential.


Give GrowthBar a try with our 5-day free trial, before upgrading to the paid plan.

You’ll get access to all of its features and tools at an affordable price!


  • This tool has a content generator
  • Competitive research: know what your competitor’s strategies are
  • Get word counts and difficulty scores on your newest work in progress with our free tool!


  • lack of technical SEO metrics and historical tracking data sources
  • Lacks SEO audit features

6. Surfer SEO

SurferSEO is great for any SEO reporting tool, but it really shines in its ease of use and comprehensive data-gathering capabilities.

With one click you can get key information about what keywords your competitors rank their pages with as well as how they stack up against other sites that are ranking higher on Google Search Engine Result Page (SERP).

Starting from within the content planner interface where users create an effective keyword strategy based around broad topic concepts such as “surfing” or more specific terms like Nike Air Jordan Shoes – surFlow ¬‐ Black Smoke 4, Sur flaws free flow 3 5 &6

With SurferSEO, you can optimize your content for SEO and see how it stacks up against high-ranking competitors.

Simply enter web pages that already exist in the Content Audit tab to get an idea of what changes need to be made so they rank better on search engines like Google or Bing!

SurferSEO tools are designed with efficiency in mind and will help take your business’ online presence up another notch!

For many bloggers, SurferSEO could be the best SEO reporting tool on the market.


  • Keyword Research: Get millions of keyword suggestions and their competitiveness score with just one search
  • Content Generator: this is a tool that allows you to see how your website ranks for different keywords in various places around the world, as well as on mobile devices.
  • SERPWatcher: you can see how well rankings are changing for any given keyword and also what competitors are doing with theirs!
  • LinkMiner: it is a tool for analyzing and investigating your competition. It helps you discover more backlink opportunities by checking out what other sites are linking to, as well as how strong these links might be!
  • Content writers and bloggers can take advantage of Surfer SEO to ensure that their content creation process is as successful, engaging, or educational for readers. By identifying opportunities in a niche with high-performing types of information based on trends from around the web they will be able to produce more quality work faster than ever before!


Free: $0

Basic: $49

Pro: $99

Business: $199

7-day money-back guarantee


  • SurferSEO is a great fit for all types of businesses, from small agencies and bloggers to large corporations who want more control over their marketing strategy
  • Creative inspiration to make your own headlines
  • Extensive SEO report that includes information about how other sites are ranking for similar keywords as yours so
  • Quick and easy-to-use tool


  • the free version allows for limited functionality
  • You can quickly reach the capacity on your plan if you have a large website and many projects going at once

7. Raven tools

Raven Tools is a full-service SEO reporting software and SEM suite that allows you to check backlinks, and track your rankings over time with rank tracking tools for both organic listings on the web as well as paid ads through Google Adwords or Bing Ads.

The platform also provides comprehensive marketing reports so managers can stay up-to-date about what’s working best from their offices across town!


  • A drag-and-drop builder, you can create reports that incorporate data from multiple streams such as Google Ads or Facebook ads
  • You will be able to see what is working and where your site needs improvement
  • You’ll even have the option to import your own data sets or get a rebuilt template if needed
  • The software is perfect for busy marketers because it offers hassle-free white label features which make creating multiple monthly reporting easy as pie with just one click per report type


Small Biz: $39

Start: $79

Grow: $139

Thrive: $249

Lead: $399

Custom enterprise plans are available for those who need more features and user limits.

Yearly purchasing provides up to 30% Off

Raven also offers 7-day free trial


  • Clean and simple reporting
  • Incorporating multiple streams of data from different platforms
  • Ability to add your own text of information to reports to help elaborate on the date


  • Ranking functionality can be a bit better

8. SEO PowerSuite

SEO PowerSuite is a powerful and useful SEO reporting software that combines rank tracking, link management backlink research & website auditing tools into one.

The software solution provides regular reports for multiple websites or projects with enterprise versions costing less than Raven Tools or SE Ranking without sacrificing quality in any way!


  • Website Auditors: the first step in making your website more secure and reliable. They’ll find any issues, from broken links on pages to reconfigured firewall ports that could be allowing hackers into systems – all before you even notice
  • Rank Tracker: you can monitor your SERP rankings and find keywords that are easy to optimize for. It also provides access to a variety of research methods so it’s never too late in the game!
  • SEO Spyglass: allows you to review your link-building campaign, and see the strength of links within it as well as those from other sites. It also has features for spying on competitors’ campaigns so can be used strategically by webmasters looking at their own strategy in order to execute better than before!
  • Link Assistant: this can help you find prospects and their email addresses so that you are able to reach out with a tailored outreach campaign.


The price of this Software is $0, but if you want to access it on a continuous basis then the enterprise version costs $499 per year.

Custom enterprise plans are available for those who need more features and user limits.

Yearly purchasing provides up to 30% Off

Raven also offers a 7-day free trial


  • Access to an array of features including analyzing web page optimization strategies and tracking ranking changes over time
  • With Link Assistant outreach campaigns become easier than ever before!
  • With these tools, you can build a successful SEO campaign without the need for any other tool and at low costs.


  • LinkAssistant could be better
  • Computer limitations: The free version of SEO PowerSuite is only available to those where you installed it.

9. Google Search Console

The free SEO reporting software and web service tool from Google, known as GSC or Web Master Tools before 2017 can help you monitor your site’s ranking in search engine results.


  • Communication Channel: This lets you know if there are any errors on your site so that they can be fixed before too many people notice!
  • Control Center: this enables you to monitor your XML sitemaps and reevaluate any errors that may have been reported.
  • Data Source: this allows you to extract information into Google Analytics or other analytical tools, which is perfect for marketers who want more insight into their customers’ behaviors.


Free Tool


  • Search engine optimization.” This means optimizing a webpage for higher rankings through keywords, meta tags, and other techniques
  • Data analysis: also helps with targeting audiences by analyzing past trends


  • Need to be improved
  • Some of the information is wrong

10. Moz pro

Moz is one of the best SEO reporting tools needs.

It provides industry-standard metrics and various page optimization suggestions that can help you achieve higher rankings on search engines like Google, as well as other websites with their ownmoz tools!

The most important part about using this SEO reporting tool?

You don’t need to be worried about installing extra plugins or exposing yourself too much online because everything comes included right inside one package- including some cool additions such as The Mozbar extension allowing instant access point blank while browsing any website (no longer doing research spasmolytics).


  • Rank Tracking: you can measure the organic rank and performance of thousands of traffic-driving keywords.
  • Keyword Research: Gives you a competitive edge by finding new keywords with SERP and competitor analysis.
  • Backlink Analysis: This tool will tell you everything about your backlinks and how to improve them, including metrics like Domain Authority.
  • Site Audit: crawls all your web pages and finds any issues or errors.


Moz has a 30-day free trial. Starts from $99 per month and goes up to as much as $600 for the Premium plan!


  • Boost website traffic and rank higher
  • Link profile analysis
  • Keywords Optimization


  • The keyword database and metrics are for the US only.

What are some other benefits of SEO reporting tools?

In addition to increasing web traffic, SEO can also improve your website’s conversion rate, which is the percentage of visitors who take the desired action on your site (such as making a purchase or signing up for a newsletter).

SEO can also help you build brand awareness and credibility online, which can lead to more customers coming to you directly instead of through a competitor.

SEO is an important part of any online marketing strategy, and it should be included in your overall plan from the beginning.

By taking the time to optimize your site, you can save yourself a lot of time and money down the road.

Now that you know what SEO is and why you need it, let’s take a look at some of the basics of how to optimize your website for search engines.

The basics of SEO – how to optimize your website for search engines

Many factors go into optimizing a website for search engines, but some of the most important ones include:

Title tags: The title tag is the main text that appears on the search engine results pages (SERPs), and it should include the keyword you want to rank for.

Meta tags: Meta tags are short pieces of text that describe a page’s content.

They are used by search engines to help determine what a page is about, and they can also be used by social media platforms to display information about your site.

Keyword-rich content: For your pages to rank high in the SERPs, you need to include the keywords you want to rank for in your content.

However, you should avoid “keyword stuffing,” which is the act of filling your content with so many keywords that it becomes difficult to read.

Backlinks: Backlinks are links from other websites that point back to your site.

They are important because they help improve your site’s search engine ranking and can also increase the amount of traffic you get.

These are just a few of the many factors that go into SEO, but by focusing on these four, you can start to see some real progress with your website’s ranking.

How to track your SEO progress and measure results?

There are several different ways to track your SEO progress, but one of the most common methods is through web analytics tools such as Google Analytics.

These tools can help you track things like how much traffic you’re getting to your site, where that traffic is coming from, and what pages they’re spending the most time on.

Another way to track your SEO progress is through rank-tracking tools.

These tools allow you to see where your website ranks in the SERPs for certain keywords. This can help see if your SEO efforts are paying off and if you need to adjust your strategy.

Finally, one of the best ways to measure results is through conversion tracking. This involves setting up goals in Google Analytics (or another web analytics tool) and then tracking how many visitors take the desired action (such as making a purchase or signing up for a newsletter).

By tracking your SEO progress and measuring results, you can make sure that your efforts are paying off and adjust your strategy as needed.

Wrap-up – what’s next for your SEO campaign?

When it comes to wrapping up your SEO campaign, there are a few things you need to do in order to ensure its success.

First and foremost, always review your goals and make sure they are still relevant and achievable. Secondly, make sure you are constantly tracking your progress and adjusting your strategy accordingly.

And finally, never stop learning about SEO – there is always something new to learn about this ever-changing industry.

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About The Author

Josef Mohamed

Meet Josef, a seasoned Content Marketer, SEO Strategist, and Web Designer who has over a decade of experience helping entrepreneurs build and grow their online businesses. He is a trusted authority in the field of Marketing and Technology and is renowned for his in-depth knowledge and expertise in testing and recommending the best products to help businesses succeed.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. 

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